MiStone Summer Round Up 2025:
Marketing Trends, Team News and Client Successes
As summer draws to a close, we’ve taken time to reflect on a season of growth, success, and exciting change at MiStone. We’ve welcomed new team members, moved into a new office, and celebrated client wins, making it a truly positive few months.
In this round up, we’ll also explore the latest marketing trends and insights that have shaped the summer season and continue to influence the marketing world.
What's New at MiStone
Meet Alice & Lily 
We welcomed Alice and Lily to the MiStone team as our new Marketing Executives. They are here to support our clients every step of the way. Their skills, enthusiasm and proactive approach make them a fantastic addition to the team.
Find out more on our Meet the Team page.
New Company Video 🎬
The best way to explain MiStone? We thought we’d film it.
View the video here.
Client Success Story: Latcham Case Study 💡
We helped Latcham go from having minimal marketing capacity to executing consistent multichannel campaigns, adopting a brand new HubSpot sales process, and achieving organic growth on LinkedIn.
Discover how by reading our Latcham Case Study.
We’ve Moved! 
This summer has been full of exciting change and growth, so we have officially outgrown our old office space and moved into a new office!
Just a few doors down from our previous space, our new home gives us the extra room we need to grow further, collaborate effectively, and keep delivering for our clients. It’s a fresh, modern space designed to inspire creativity and innovation, which is exactly what we need as we head into our next chapter.
We are now HubSpot Gold Partners 
We’re proud to have achieved Gold Partner status with HubSpot! As always, we provide expert support across email, social, forms, automation, reporting and more. This recognition highlights our ongoing work helping Sales & Marketing teams streamline processes, maximise efficiency, and get the most out of HubSpot.
Achieving Gold status reflects the expertise, training, and successful results we consistently deliver for our clients, a mark of trust and capability recognised by HubSpot themselves.
Industry Trends
AI Powered Marketing 
Artificial Intelligence is transforming marketing across every channel. It can help businesses run smarter marketing campaigns, personalise customer experiences, and make quicker, data driven decisions. The challenge many marketers face is integrating these tools effectively while keeping enough human touch to drive creativity and genuine connection. After all, that’s what makes marketing really work.
As AI churns out more content every day, it begs the question: are some marketers leaning too heavily on it? Is originality starting to take a back seat?
Sustainability 
Sustainability is no longer optional. Consumers expect brands to act responsibly, it’s as simple as that. Marketing teams are increasingly focused on communicating genuine environmental and social initiatives, from eco friendly campaigns to ethical brand messaging.
Authenticity is key. Businesses that embrace this both in practice and communication build stronger trust and loyalty amongst their audience.
A 2024 PwC Survey found that consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even amid cost of living concerns.
Skill Gaps 
Marketing roles are evolving rapidly, with many businesses struggling to fill specialist positions in areas such as digital strategy, automation, analytics, and platform expertise. These gaps can slow campaigns and limit growth.
Marketing Week’s 2025 Career & Salary Survey found over half of marketers (56.9%) see a gap in performance marketing skills, with further gaps in social media (46.1%), ecommerce (41.3%) and content skills (40.6%).
Upskilling existing teams or partnering with external experts is becoming critical to maintain marketing performance and deliver consistent results.
The MiStone Way
We help under-resourced businesses implement their marketing strategy. Our team of talented marketers act as a scale-up/scale-down extension to your department.
We make marketing ideas happen with real people, real content and real results.
