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Marketing Partnership

Marketing Partnership

WE PLAN IT, BUILD IT, AND RUN IT

Senior marketing capability, without the headcount

For growing B2B businesses that need senior marketing capability without hiring a full in-house team. We plan, build and run your marketing (campaigns, content, CRM, reporting) all tied to what your business is actually trying to achieve.

The marketing function your business needs, run by people who've done it before

There’s a point in most B2B businesses where directors can’t keep running the marketing alongside their day job, and a single in-house marketer can’t deliver everything alone.

MiStone takes on the whole function: campaigns, content, email, LinkedIn, CRM, reporting and sales enablement. We make sure it’s organised, delivered and properly joined up with the rest of what’s happening commercially.

We take the time to understand your business, your customers and your sales process, so we work as a genuinely useful part of the team rather than a supplier at arm’s length.

Talk to Us About Marketing Partnership

THE MARKETING FUNCTION

The parts of marketing that need to work together

Commercial marketing planning

Every quarter, we sit down and turn your business priorities into a focused marketing plan. What needs promoting, which audiences matter most, the campaigns we’ll run, and how marketing is going to support what’s happening across sales and the wider business. 

No bloated strategy decks, no activity for the sake of it, just a clear plan for the next three months that everyone’s bought into.

Campaigns and content

Once the plan’s in place, we get on with the work. Email campaigns, LinkedIn content, case studies, website copy, sales materials, lead gen and customer retention activity; all the practical output that keeps your business visible and active. 

Consistently delivered, properly briefed, and joined up with everything else we’re running for you.

Marketing operations

We put the organisation behind the activity in place, including campaign processes, planning, coordination, internal communication and the practical day-to-day management needed to keep marketing moving properly.

Email and LinkedIn Campaigns

We plan, create and deliver the regular campaign activity that keeps your business visible with the right people.

This could include email campaigns, LinkedIn content, newsletter activity, lead generation campaigns, customer retention campaigns and follow-up activity that supports your sales team.

Reporting and pipeline visibility

We report on the activity taking place, the response it is generating and what should happen next. Where the systems allow, we help connect marketing activity to leads, opportunities and pipeline.

Sales enablement

Marketing should help the sales team have better conversations. We support with the content, campaigns, case studies, presentations and CRM activity needed to help move prospects and customers forward.

"The team at MiStone were exceptionally skilled in understanding the challenges that we faced as well as being able to plan and execute processes to solve all of these to an elevated standard.
I have complete confidence in recommending MiStone to any business."
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Ian MallonDirector of Marketing
"Mistone has been an invaluable extension of our marketing team! As a fast-growing business, we needed to ramp up our marketing efforts but didn't have the resources to hire a full in-house team. Mistone provided the perfect solution with their flexible outsourced marketing services."
Jude Browne
Jude BrowneCMO
Working with Jac and Sophie at MiStone is great and they’ve been an outstanding extension of our team. Whatever we need, they dive in with enthusiasm, pick things up quickly, and consistently bring fresh ideas that add real value. Their flexibility is a huge asset, scaling up seamlessly during busy periods and scaling back effortlessly when we’ve had more in-house capacity. I’d highly recommend them to any business looking for adaptable, multi-channel marketing expertise.
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Abbie WhitehouseHead of Marketing
What sets MiStone apart is their expertise with HubSpot. They've provided invaluable guidance and best practice recommendations that have significantly enhanced how our Sales & Marketing teams utilise the platform. MiStone truly feels like an extension of our marketing department rather than an external agency. Their collaborative approach and deep understanding of our business needs make them an invaluable partner.
Nicky Haynes
Nicky HaynesCreative and Brand Manager
Working with MiStone has felt less like working with a supplier and more like gaining an extension of our own team. MiStone have gone above and beyond to support our marketing efforts, from providing high-quality content and creative assets to collaborating on campaigns that have delivered real results. Their responsiveness, insight, and genuine interest in our goals have made them a trusted partner we rely on daily.
Jack Greenwell
Jack GreenwellHead of Sales and Marketing
Brilliant service recieved from MiStone since they started. Very good knowledge of marketing trends, and a willing attitude to learn about our brands & markets. Thank you MiStone!
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Jordan FarrMarketing Manager

IS THIS RIGHT FOR YOU?

When hiring a full marketing team isn't the right move

Hiring an in-house marketing team isn’t cheap. A marketing manager, content writer, designer, paid ads specialist and CRM person quickly runs into six figures before you’ve added recruitment fees, software costs, or the time it takes to actually find them. For a lot of growing B2B businesses, that maths just doesn’t work, but the marketing still needs to happen.

Our Marketing Partnership is built for B2B businesses where:

  • Marketing is being squeezed in around a director’s or senior leader’s day job, and it’s starting to show.
  • You’ve got one in-house marketer doing the work of three, and they need senior support and specialist skills around them.
  • The cost of hiring a full in-house team (recruitment fees, salaries, software, management time) doesn’t stack up against what you’d get back.
  • You need a mix of skills – strategy, content, campaigns, CRM, reporting – and hiring one person to cover all of it isn’t realistic.
  • You’re working with a fractional marketing director or CMO who needs a team to actually deliver the plan.
  • Marketing activity feels inconsistent, scattered, or disconnected from what sales and the wider business are doing.
  • You want experienced people genuinely involved in your business, not an agency producing work from a distance.
  • You’re after an ongoing partner, not a one-off project or campaign supplier.

If most of that sounds familiar, we’re probably a good fit.

Looking for a marketing partner that becomes part of the business?

Whether you need MiStone to become your embedded marketing department or add senior capability around an existing team, we would be happy to understand where your marketing needs to go next and whether we are the right partner to help build and run it.
Talk to Us About Marketing Partnership