Modsafe
How we helped grow Modsafe’s revenue by 30% year on year.
Customer Background:
Modsafe are an ambitious, thriving and fast growing company providing modular safe access solutions for the construction, infrastructure, and building maintenance industries across the UK and Europe.
Having already benefited from strategic guidance from The Marketing Centre’s part-time Marketing Director, Huw Johns, Modsafe needed additional resource and specialist support to scale their marketing activity rapidly. Rather than committing to full-time hires, they turned to MiStone for a flexible, scalable solution that could deliver results immediately.
Solution
Year 1 – Sporadic to Structured
We embedded a part-time Marketing Executive with Modsafe, bringing specialist skills in campaign execution and CRM implementation.
Under Huw’s guidance, our Marketing Executive executed Modsafe’s strategy, transforming their marketing activity from sporadic campaigns into a consistent and structured approach. This included:
Within just three months, Modsafe had evolved from a one person marketing function into a fully operational department.
Year 2 – Scaling for Growth
Building on the strong foundations of Year 1, Modsafe asked MiStone to expand support and scale activity further. We embedded additional Marketing Executives with complementary skill sets, enabling the team to broaden activity and deliver even greater results.
Key activities included:
Social Media Management: We implemented and managed LinkedIn paid advertising campaigns to generate targeted leads.
Email Marketing: We established a robust email marketing program to nurture leads and drive conversions.
Direct Mail: We implemented strategic direct mail campaigns to complement our digital efforts.
CRM/Automation: We further implemented a CRM system and marketing automation tools to streamline processes and improve campaign effectiveness.
Content Marketing/Copywriting: We developed high-quality content, including website copy and targeted blog posts and case studies as well as the copy for social media, email and other channels.
Results
The partnership delivered measurable business impact. As a result, Modsafe can now boast achievements such as:
30% year on year revenue growth.
Consistent campaign delivery with 8 multichannel campaigns per month.
350+ Sales Qualified Leads generated quarterly.
An agile, reliable marketing function fully aligned with the Marketing Director’s vision.
“I have found MiStone to be an exceptionally useful resource to assist in the execution of a multitude of digital projects. Their excellent digital skillset combined with their knowledge of content, campaign planning and specialist digital tools makes them very easy to work with.”
– Huw Johns, Marketing Director
“The MiStone Team has significantly enhanced our Marketing department at Modsafe. Jac and the team possess excellent knowledge of marketing trends, a strong skillset in social marketing and email campaigns, and a willingness to learn about our brands and markets. Their contributions have greatly improved our marketing impact. Thank you, MiStone!”
– Jordan Farr, Marketing Manager
Looking Ahead
Our partnership with Modsafe continues to evolve, supporting them during a critical growth phase. With MiStone’s flexible and scalable approach, Modsafe benefits from specialist marketing resource when and where it’s needed most, without the cost and complexity of recruitment.
Need help with marketing resource? Arrange a call with us today to discuss how we can help.
