Marketing Budgets on a Shoestring: How Brands Are Adapting
Marketing Budgets on a Shoestring: How Brands Are Adapting Marketing budgets are shrinking fast. A recent Gartner survey of 395 CMOs and marketing leaders reveals a staggering 15% decline in marketing spending in 2024. With allocations now at just 7.7% of overall company revenue, businesses across the board are feeling the pinch. This dramatic shift […]