SGL Case Study

Background and Objectives

Stronghold Global is a rapidly growing business supplying PPE, workwear, and site consumables worldwide through a unique, market-leading portal software solution. As the company scaled, they needed additional marketing support to grow their team and optimise their processes. The key objectives were:

• Establish accurate reporting structures aligned with company sales and marketing processes via HubSpot.
• Implement automated marketing workflows.
• Increase lead generation and streamline onboarding of new accounts across multiple channels.
• Boost awareness and market visibility.

Solution

We helped Stronghold Global transition from a business that outsourced much of its marketing to one with a fully functioning in-house department. This transformation was achieved through a hybrid approach of on-site and remote support. By guiding new team members into positions where they could best apply their skills, supporting department heads to take ownership of their roles, and clearly communicating shareholder goals, we created a marketing function that operated seamlessly within the business.

Lead Generation

To build a strong pipeline of qualified opportunities, we designed and implemented multi-channel lead generation campaigns across LinkedIn, Email, Direct Mail, and E-commerce. This approach delivered:

• 1407% increase in qualified leads generated monthly.
• 800% increase in new accounts being opened monthly.

Reporting and Visibility

We implemented HubSpot dashboards and self-populating reports, giving every team member access to the data most relevant to them, whether directors monitoring KPIs, sales staff tracking pipelines, or marketing teams analysing campaign performance.

This data-driven approach helped Stronghold:

• Fine tune internal processes to maximise return on investments.
• Increase performance in departments due to increased accountability amongst team members.

Automation and CRM Management

Using multiple channels to deliver digital and traditional marketing campaigns can quickly become messy, inefficient, and frustrating. By creating automated workflows to help streamline these campaigns, we were able to vastly increase efficiency across our sales and marketing funnel. This took shape in the form of:

• Automated workflows to create hyper targeted audiences for lead generation campaigns
• Full integrations across digital, print and website media to allow full tracking of leads across campaigns.
• Use of automated tasking and emails to ensure nudging of leads along pipeline.
• Design of improved prospect conversion and account onboarding process which greatly increases customer experience.

Brand awareness, visibility, and positioning

 By working closely with directors and shareholders at Stronghold, we were able to develop a strong message and route to market despite the obvious challenges faced when selling product in a B2B fashion, despite wanting to promote a unique software solution at the same time. We then worked with the internal marketing department to turn this into results with key messaging developed for content strategy and lead generation campaigns. This has resulted in:

• 135% Increase in LinkedIn Followers.
• 137.4% Increased post impressions on LinkedIn.
• 49.5% Increase in website users (90-day comparison).
• 39.4% Increase in website sessions (90-day comparison).

It has also led to the production of a comprehensive 10,000 products strong catalogue which can be viewed here.

Testimonial

“MiStone has been pivotal in ensuring that we align our departments successfully, whilst making our Sales and Marketing efforts profitable and scalable. By integrating HubSpot across the business alongside spearheading lead generation campaigns, we can see a tangible return on our investments.

I would have no doubts in recommending Jac to any business and we look forward to continuing our relationship with MiStone into the future.”

– Max Turner, CEO and Owner