Latcham
Background and Objectives
Latcham is a leading provider of customer communications and fulfilment solutions, working with clients across highly regulated industries including financial services, healthcare, utilities and the public sector.
When MiStone began working with Latcham in November 2024, they had little to no dedicated in house marketing resource. To keep up with business priorities and support growth, they required immediate marketing support alongside specialist expertise, particularly in HubSpot. We were instructed by a fractional CMO to help deliver this support to Latcham.
Our objectives included:
Solution
We embedded ourselves as an extension of Latcham’s team, taking the time to understand their business inside and out. This allowed us to provide hands on delivery across social media, email marketing and content creation. From February 2025 onwards, we introduced consistent LinkedIn management and monthly reporting, resulting in steady audience growth and consistent content.
As a HubSpot Partner, we redesigned and implemented a brand new sales process tailored to Latcham’s needs. This included running training sessions for sales staff to ensure adoption, optimise efficiency, and maximise the benefits of the new process. We also helped integrate HubSpot forms into their new website (developed with 4D Digital) and supported with content writing for the site launch.
In mid 2025, we delivered the Outsourcing 360 Survey campaign, a multichannel initiative combining:
The tool provided organisations with personalised benchmarking reports on their outsourcing practices, positioning Latcham as a trusted advisor while opening valuable new sales conversations.
During our partnership, Latcham hired a new in house marketing team member. We supported their onboarding, and provided training to ensure they were up to speed within their new role, since there are no other marketing experts to learn from in house.
Results
Marketing function established where previously no dedicated resource existed.
Redesigned HubSpot sales process and successful staff training, including training of 9 team members now actively using HubSpot.
New website supported with HubSpot forms and fresh content.
Consistent organic LinkedIn presence, audience growth and monthly reporting.
On LinkedIn, we achieved a 12% increase in followers and 20,194 impressions between February – September 2025, driven by 60+ organic posts with no paid media.
Outsourcing 360 Survey campaign delivered across multiple channels.
Smooth onboarding and integration of a new in-house marketing hire, who has now passed probation.
Testimonial
“We’ve had the pleasure of working with MiStone at Latcham, and they have been absolutely fantastic to partner with. Their team has provided outstanding support across our digital marketing initiatives, particularly with social media strategy and execution.
What really sets MiStone apart is their expertise with HubSpot. They’ve provided invaluable guidance and best practice recommendations that have significantly enhanced how our Sales & Marketing teams utilise the platform. Their insights have streamlined our processes and improved our overall effectiveness.
MiStone truly feels like an extension of our marketing department rather than an external agency. They create excellent communications, maintain positive and proactive engagement, and are simply brilliant to work with. Their collaborative approach and deep understanding of our business needs make them an invaluable partner.
If you’re looking for a digital marketing agency that combines technical expertise with genuine partnership, I can’t recommend MiStone highly enough.”
– Nicky Haynes, Creative & Brand Director at Latcham
