Energist UK
Background and Objectives
Energist UK is an independent Building Performance Specialist, helping clients cut through the complexity of policy, regulations, and sustainable design principles to deliver high quality developments.
During a period of rapid growth in their marketing department, Energist approached MiStone for support in aligning their brand to the right market, expanding their in-house team, and strengthening their marketing activity. Their objectives included:
Solution
To meet Energist UK’s objectives, we worked hand-in-hand with their marketing team, directors, and stakeholders to strengthen their brand, streamline processes, and deliver campaigns that drove results. Our support acted as a flexible extension of their in-house team, ensuring progress without the delays of recruitment or the impersonal feel of outsourcing.
Thought Leadership & Lead Generation Campaigns
Navigating legislation and regulations in the building performance space can be daunting. As recognised experts in this field, Energist needed to showcase their knowledge and position themselves as thought leaders.
We implemented a content driven lead generation strategy across LinkedIn (organic and paid), email marketing, white papers, and webinars. These initiatives positioned Energist as trusted advisors and generated high quality inbound leads.
Results included a significant increase in qualified opportunities. During one six-week campaign alone, Energist gained 530 Marketing Qualified Leads (MQLs).
New Website & Rebrand
Energist’s proposition and target market needed aligning to match the quality of service they were providing. We assisted Energist by coordinating third party resources such as: graphic designers, website developers, internal stakeholders, and website agencies.
Old Website
New Website
Additionally, we played a significant role in planning, developing, and executing Energist’s new website, focusing on user experience (UX) journey mapping. This comprehensive rebranding effort aimed to attract their target clients effectively. We also wanted to give the intended audience the correct information to increase lead generation and create a valuable information hub in an industry that has a lot of litigation and regulations.
By successfully completing the rebranding and aiding in building the new website, we managed to create a design and layout that specifically caters to the preferences, needs, and interests of their target market. By aligning their website with their target market’s expectations, Energist can establish a stronger connection with their intended audience.
Automation & CRM:
To improve productivity and streamline communications, we supported Energist in implementing Spotler CRM. This integration consolidated multiple communication channels, enabling:
Results
Our tailored solutions enabled Energist to scale with confidence, boosting brand visibility and driving measurable results. With new thought leadership campaigns, a refreshed brand identity, a website aligned to their audience, and streamlined CRM systems, Energist achieved:
Testimonials
“MiStone’s expertise in aligning Energist with the right audience and implementing thought leadership and lead generation campaigns was very well done. Their guidance through our rebranding process and the successful launch of our new website were pivotal moments in our journey. Plus, Jac’s experience in improving automation and CRM management streamlined our operations for better future processes.”
– Stuart Clark, Director
“Working alongside Jac and his team has been a real pleasure. Their strategic thinking, creative approach, and focus on the task have helped us massively progress – internally and externally. From leading the website revamp, aligning our brand with the right channels and target audience, to implementing successful lead generation campaigns, Jac has consistently delivered exceptional value. They also freed up our time to focus on other priorities, knowing our campaigns were in safe hands.”
– Kim Underhill, Marketing Executive
