Vibrant Energy Matters Case Study

Introduction:

Vibrant Energy Matters are the leading provider of property services in the UK. With over a decade of experience and more than 120,000 jobs completed annually, Vibrant required support during a critical period of transition while establishing their marketing department. The objectives of the project were to aid the onboarding and training of a new Marketing Manager, implement and set up their CRM system and provide support in marketing campaign creation and execution.

Solution

Embedded Part-Time Marketing Manager:

To facilitate a smooth transition, we embedded a part-time marketing manager within Vibrant. This approach proved advantageous as it allowed for dedicated expertise without the need for a full-time resource. The marketing manager provided valuable support, knowledge, and guidance during the establishment of the marketing department.

Onboarding and Training of New Marketing Manager

We assisted in the onboarding and training process of the newly appointed in-house Marketing Manager. Our team worked closely with the manager, providing them with industry insights, best practices, and strategic guidance to ensure a seamless integration into the company. This support helped the Marketing Manager to quickly understand the company’s goals, target audience, and marketing strategies.

CRM Migration from Zoho to HubSpot

As part of the project, we facilitated the migration of Vibrant’ CRM system from Zoho to HubSpot. We supported the transfer of all historic data to ensure its accuracy and completeness. Moreover, we ensured that HubSpot fulfilled the company’s specific requirements by customizing the CRM to suit their needs. This transition provided Vibrant with a more robust and scalable CRM solution, empowering their marketing and sales teams with enhanced functionalities and improved data management.

Marketing Campaigns

We collaborated with Vibrant in the creation and execution of marketing campaigns. Specifically, we focused on LinkedIn and email campaigns to reach the target audience effectively. Additionally, we aided in the development of a new generation lead campaign, which aimed to attract and engage potential customers. By leveraging our expertise, Vibrant successfully implemented impactful marketing campaigns that generated brand awareness, increased customer engagement, and generated qualified leads.

Results

The implementation of our solutions yielded significant results for Vibrant. The company successfully navigated the transitional phase with the support of the embedded part-time marketing manager from MiStone, who provided valuable guidance and expertise. The newly onboarded Marketing Manager quickly adapted to their role and aligned their strategies with the company’s objectives.

The CRM migration from Zoho to HubSpot streamlined data management and provided Vibrant with a more efficient and powerful CRM system. The enhanced capabilities of HubSpot enabled the company to improve customer relationship management, track leads more effectively, and optimize marketing and sales processes.

The collaborative efforts in marketing campaign creation and execution resulted in increased brand visibility, customer engagement, and a steady flow of qualified leads. Vibrant successfully established a strong marketing presence, enabling them to achieve their marketing goals and drive business growth.

Conclusion

By supporting Vibrant during their marketing department transition, assisting in the onboarding of a new Marketing Manager, facilitating CRM migration, and aiding in marketing campaign creation and execution, our company played a pivotal role in their success. The project delivered positive outcomes, empowering Vibrant to enhance their marketing efforts, drive customer engagement, and achieve their business objectives in the highly competitive energy services industry.

‘The team at MiStone were exceptionally skilled in understanding the challenges that we faced as well as being able to plan and execute processes to solve all of these to an elevated standard.

I have complete confidence in recommending MiStone to any business.’

 – Ian Mallon, Director of Marketing